SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Basically, it is how people find YOU on the internet.
Algorithms and Ranking
While search providers like Google and Bing keep their algorithms secret, years of experience in SEO have given us insight into the best practices to improve the ranking of your website.
Part of the ranking of your website is determined by on-page factors. You have a direct influence on the On-page SEO factors. This includes technical aspects and content-related aspects. These are all crucial on-page SEO factors that we can work on to ensure your website is ranking above your competitors.
Off-page factors include things like: links from other websites, social media attention, and other marketing activities that happen off of your own website. While these off-page SEO factors can be more difficult to influence, it isn’t impossible. The most important of these off-page factors is the number and quality of links pointing towards your site. Your particular business niche can also be an off-page factor which plays a role in SEO vs your competitor. In other words, the competitiveness of your market has a major influence on your chances of ranking higher.
Several factors influence how your website will rank in search engines. By optimizing your SEO, your site has a better chance of ranking higher. Trust us to help you.